Stockholm, the 10th of November 2020 – Today BOOM Watches enters a collaboration with the Swedish tech company Fidesmo. The collaboration means that BOOM Watches launches watch straps with an inserted NFC chip and the payment service Fidesmo Pay making it possible for the customer to tap the watch on the payment terminal instead of a physical payment card.
BOOM Watches unique feature is that the watches are completely modular. Parts of the watch can be replaced and combined in different ways, which gives consumers the opportunity to customise their watch, rather than having to own several different pieces.
– We are proud to offer the customer the opportunity to have an integrated payment function in their watch. It further strengthens our concept, says Niklas Dahlgren, CEO and Founder of BOOM Watches.
– Fidesmo Pay enables watch and other fashion companies to increase customer value in their products by integrating our technology without compromising on design. We are pleased to welcome Boom Watches as one of our wearable partners and together we can offer the customers a payment solution that is a little smoother and a little nicer, says Mattias Eld, CEO of Fidesmo.
The products are launched today on boomwatches.se. More information about Fidesmo Pay and which payment cards that are supported can be found at fidesmo.com/pay.
Fidesmo makes it possible to connect contactless services, such as payment, public transport tickets,office/hotel and car keys, to both passive and active devices. The wearable payment service Fidesmo Pay launched in 2019 together with several fashion brands, providing wearables with paymentfunctionality. The Swedish technology company provides a streamlined integration process for manufacturers to add contactless services to their devices and for contactless service providers todistribute their services without any hardware overhead to many devices. Fidesmo was founded in 2013 and has its headquarters in Stockholm and R&D offices in Madrid. Read more about us at fidesmo.com
About BOOM Watches
BOOM Watches is built around a unique concept in its industry where the company’s watches aredesigned and adapted by each customer. The whole idea is based on creating high quality watches atan attractive price level. Niclas Eriksson, founder of Boom, has more than 20 years of experience in theindustry and has among other things, built up Gant Time and Storm Watches internationally.
Athena Afshari, PR Manager
+46 728 – 568 409
Contact Boom Watches
+46 709 – 200 500