Getting to Know Tapeeze
Fredrik and Mikael, let’s start with your story. What is Tapeeze, and what inspired you to start this journey?
Fredrik Martinsson (Tapeeze): Tapeeze was born from a simple observation: payment cards have barely changed in decades. We wanted to challenge that stagnation and offer users something fresh—a payment card that’s not only secure and functional but also personal and stylish.
Mikael Kesha (Tapeeze): Exactly. Given that there are strict requirements and regulations in traditional bank card manufacturing, Tapeeze can enable the development of innovative solutions that combine unique designs, premium materials, and advanced features like never before. Our mission is to bridge advanced tokenization technology with design flexibility, allowing users to connect their existing bank cards to beautifully crafted physical cards that reflect their personality or brand identity. It’s about merging technology and self-expression in a way that hasn’t been done before.
The Role of Fidesmo in Tapeeze’s Journey
Håkan, what drew Fidesmo to collaborate with Tapeeze?
Håkan Sahlén (Fidesmo): When we first connected with Tapeeze, their vision stood out. At Fidesmo, we’re all about enabling secure, seamless, and innovative contactless solutions. Tapeeze’s idea of combining their background from secure cards with personalization aligned perfectly with our capabilities in tokenized payment solutions. It was clear that together, we could create something truly impactful.
Fredrik: Fidesmo’s platform for tokenization and other services was a perfect fit for us. It allowed us to offer contactless services securely while focusing on the creative side—giving users a card that’s as unique as they are.
A Growing Vision for Tokenization and Design
Fidesmo: How has integrating Fidesmo Pay into Tapeeze’s offerings impacted your business?
Mikael: It’s been transformative. Payments have positioned us as a frontrunner, helping us secure partnerships with global brands and sports clubs. Customers love the concept of a card that combines cutting-edge technology with a design they can truly connect with.
Fredrik: It’s more than just functionality—it’s an experience. We’ve even seen customers sharing their cards on social media, turning them into a form of everyday marketing. That level of engagement is priceless for our partners.
Reimagining Payment Cards and Beyond
You’ve clearly tapped into something special. What other services are you exploring with your cards?
Fredrik: We’re diving into integrating access control and loyalty programs, turning the cards into multifunctional tools. Imagine a card that gets you into events, tracks your rewards, or even doubles as a digital business card.
Mikael: The possibilities go far beyond payments. We’re looking at ways to create even more value for both businesses and end-users.
Håkan: That’s one of the reasons we’re so excited to work with Tapeeze. Their vision for multifunctional solutions aligns with Fidesmo’s broader goal of enabling contactless experiences across industries.
Challenges and Lessons Along the Way
Every journey comes with challenges. What have been your biggest hurdles?
Mikael: Balancing cutting-edge technology with a user-friendly design has been a constant challenge. Educating people about tokenization—something relatively new to many—has also required effort and creativity.
Fredrik: But those challenges have pushed us to innovate. For example, our collaborations with Fidesmo have helped us overcome technical hurdles and offer seamless, secure solutions.
Looking Ahead
Fidesmo: What’s next for Tapeeze, particularly in the realm of payments and contactless services?
Fredrik: We’re aiming to become a leader in personalised contactless solutions, with expanded integrations for loyalty programs, transportation systems, and secure access. Our ultimate goal is to turn every transaction into a chance for engagement.
Mikael: And as we grow, we see Fidesmo as a critical partner. Together, we’re exploring exciting opportunities like virtual card services and IoT integrations.
Håkan: It’s thrilling to see where this partnership can go. At Fidesmo, we’re always looking to support partners like Tapeeze in turning ambitious ideas into reality.
Advice for the Industry
Lastly, what advice would you give to other companies looking to integrate and expand their contactless options?
Fredrik: Always start with the user. Seamless integration, high security, and real value are non-negotiable. And finding the right partner – like Fidesmo – can make all the difference in executing your vision.
Mikael: Yes, focus on solutions that enhance the user’s experience. That’s where the real magic happens.
Håkan: I couldn’t agree more. The best innovations come from a deep understanding of user needs and a willingness to collaborate across industries.
Thank you, Fredrik, Mikael, and Håkan, for sharing your insights. It’s inspiring to see the innovative work happening at Tapeeze and the role Fidesmo plays in enabling it. We can’t wait to see what’s next!
Fredrik & Mikael: Thank you – it’s a partnership we truly value!
