Stockholm, Sweden – October 20, 2025
Fidesmo, a leader in tokenized payment technology, and Hama, a leading European consumer electronics accessories specialist, are excited to announce a partnership to integrate Fidesmo Pay into Hama’s innovative Payband product line, unveiled at IFA Berlin 2025.
This collaboration combines Hama’s strong brand and long expertise in consumer electronics with Fidesmo’s secure and scalable contactless payment platform – Fidesmo Pay. Together, the companies aim to deliver a seamless payment experience that empowers consumers across Europe to make secure, convenient transactions directly from their wrist.
Hama’s Payband wearables represent a significant step forward in accessible payment technology, offering consumers a stylish and practical alternative to traditional payment cards. By integrating Fidesmo Pay’s tokenization technology, the Paybands provide bank-level security while enabling users to link their existing payment cards to the device through a simple setup process.
The European wearable payments market continues to experience rapid growth, driven by increasing consumer demand for contactless solutions and the widespread adoption of NFC-enabled payment infrastructure. This partnership positions both companies to capitalize on this momentum, bringing innovative payment solutions to millions of consumers through Hama’s established retail presence across 19 international locations.
Mattias Eld, CEO of Fidesmo, commented: “Partnering with a household name like Hama is a landmark moment for Fidesmo. It allows us to bring our secure and scalable payment technology to millions of consumers through Hama’s leading brand and extensive distribution network. This collaboration is a perfect testament to our mission of making contactless payments accessible, secure, and seamlessly integrated into the devices people use every day.”
Brigida Maile, Product Manager at Hama, added: “At Hama, our goal is to provide smart, reliable, and accessible accessories that enhance our customers’ lives. By integrating Fidesmo Pay into our new Paybands, we are offering unparalleled convenience and security. This partnership allows us to meet the growing demand for wearable payment solutions with a product that is both functional and stylish, staying true to our commitment to innovation and quality that has defined Hama since 1923.”
The Hama Payband powered by Fidesmo Pay is expected to launch in key European markets in the coming months, with availability through Hama’s retail partners and online channels.
