Pixela Corporation (Headquarters: Osaka City, Osaka Prefecture; President & CEO: Takeshi Fujioka; hereinafter “the Company”) announces the commencement of a technology partnership with Fidesmo AB (hereinafter “Fidesmo”), provider of the contactless payment solution “Fidesmo Pay,” marking the Company’s full-scale entry into the wearable payment market.
This partnership accelerates the Company’s strategic evolution beyond mere “device sales” toward a broader business model. By integrating payment functionality into next-generation wearables such as smart rings, the Company aims to increase device usage frequency and daily touchpoints, building a new customer base with significant potential for future service expansion.
The global wearable payment device market is forecast to grow from USD 57.98 billion in 2024 to USD 67.75 billion in 2025, reaching USD 148.88 billion by 2030, representing a compound annual growth rate (CAGR) of 17.1% from 2025 to 2030. Driven by the advancement of cashless payments and the proliferation of always-worn devices such as smartwatches and smart rings, wearable payments are emerging as one of the most promising high-growth sectors.
At the same time, implementing payment functionality requires sophisticated, multi-layered technical capabilities, including connectivity to international payment networks, tokenization, secure element support, user authentication, and application integration. Fidesmo Pay, provided by Fidesmo, is a secure and scalable payment wallet for contactless devices connected to Visa and Mastercard tokenization infrastructure, offering OEMs SDK provision, white-label support, and implementation assistance.
Through this partnership, the Company will leverage Fidesmo’s market leadership and established infrastructure rather than building a heavy payment connectivity stack from scratch, achieving both development speed and capital efficiency. By utilizing Fidesmo’s platform, the Company will reduce time-to-market, lower implementation and operational costs, and ensure scalability — enabling the Company to concentrate its resources on enhancing its own products and customer experience.
Going forward, the Company will proceed in phases with device specification review, application integration, user onboarding design, technical validation, and implementation preparation required to embed payment functionality in its planned wearable devices.
This partnership represents more than the addition of a new feature — it marks the Company’s strategic evolution toward securing high-frequency customer touchpoints anchored in wearables, and building a business model that layers continuous service value onto hardware sales. By adding payment functionality to wearables already well-suited for health management and daily use, the Company aims to enhance the intrinsic value of its devices while creating new revenue opportunities and increasing corporate value over the medium to long term.
“This technology partnership with Fidesmo represents an important step for Pixela — our full-scale entry into a new growth domain. We believe wearables will evolve beyond health management devices to become infrastructure used repeatedly in everyday life. Through this partnership, we will implement new practical value in next-generation wearables, including smart rings, and build a business foundation that goes beyond the one-time hardware sales model — creating continuous customer touchpoints and paving the way for future service offerings.”
— Takeshi Fujioka, President & CEO, Pixela Corporation
“We are delighted to welcome Pixela as a partner and to support their strategic expansion into wearable payments. Pixela’s focus on connecting devices with strong customer appeal aligns closely with what we at Fidesmo have built our platform to enable. By combining Pixela’s hardware expertise and distribution network with Fidesmo’s platform infrastructure — already trusted by over 860 banks across 40 countries — we can together accelerate the delivery of seamless, secure payment experiences in smart rings and next-generation wearables. We look forward to expanding with Pixela, not only in Japan, but across the globe.”
— Mattias Eld, CEO & Co-Founder, Fidesmo AB
