Stockholm, Sweden, Oct 30, 2023
Fidesmo, a pioneer in contactless services and secure elements (also known as NFC chips), is pleased to announce the appointment of Anders Malmström as the new CEO. This comes as a result of commercial success, including a new contract with watchmaker Swatch, deepened collaborations in access control systems, and opportunities to expand collaborations with smartphone manufacturers like Samsung.
Experienced leader at the helm
Anders Malmström has had an impressive career, formerly CEO of Foreseeti (which he led last year to an acquisition by Google). He started his position on September 1st, taking over from the founder Mattias Eld, who will continue to work strategically and operationally within the company and remain on the board.
“Anders is joining at an exciting time for Fidesmo. His extensive experience and international background makes him the perfect person to forward the company’s vision,” says Mattias Eld, founder and former CEO of Fidesmo.
Looking ahead
Under Anders’ leadership, Fidesmo will focus on commercialization while exploring growth opportunities, including integrating access control systems with smartphones.
“I am very happy and look forward to the exciting journey that Fidesmo has ahead, together with Mattias and the team. Fidesmo already operates in the Nordics, Germany, Austria, and Switzerland. The fact that Swatch has chosen Fidesmo is proof of the potential of Fidesmo’s platform and marks the starting point for further international expansion,” says Anders Malmström, and elaborates further: “Fidesmo secures transactions by using secure chips, called Secure Elements, found in mobiles and other types of wearables. Today, you can make a payment with a wearable, like a ring, with much higher security than a credit card. These secure chips are now being rolled out into other things, like cars as part of the payment infrastructure for charging stations, in laptops for secure payment identification.”
Strengthened financial resources
In connection with these changes, the company has secured nearly 30 million SEK in financing from existing owners, led by 82:an Invest, to enable faster expansion into new business areas.
“Fidesmo has a unique opportunity to become a significant player in contactless services and secure elements. We look forward to Anders leading the team and creating a platform that is even more flexible, secure, and scalable internationally,” says Erik Hallberg, Chairman of the Board.
